Optimizing Service Reminders

A passional customer success leader with over two decades of experience in SaaS technology and an extensive background in veterinary medicine. Fluent in multiple languages, she excels in understanding and responding to customer needs, creating agile product visions, and implementing effective business strategies. Her career has touched all corners of the veterinary industry, from general practice to corporate environments. She is also a passionate advocate for veterinary work-life balance and a member of the Not One More Vet organization, dedicated to transforming veterinary practices for a brighter future.

Heather Ashcroft is a seasoned veterinary professional, bringing two decades of diverse experience from roles in general practice, urgent care, shelter medicine, and animal welfare. With a passion for storytelling and community, Heather aims to bridge the gap between the needs of veterinary professionals and the emotional narratives of animals and their caregivers.