Pricing Strategy That Pays: Rethinking the Rules Behind Your Margins

Nicole Clausen is a seasoned expert in the veterinary industry with nearly 20 years of experience, including over a decade in small animal practice. Starting her career as a receptionist and working her way up to Operations Manager, Nicole developed a deep understanding of the complexities of successful veterinary clinics. In 2017, she founded Veterinary Care Logistics, a consulting firm specializing in veterinary inventory management, where she has since helped hundreds of practices nationwide develop sustainable inventory systems.

Nicole is the creator of the Certified Veterinary Inventory Professional® (CVIP) program, the first certification of its kind, and hosts the popular Inventory Nation podcast, which boasts over 100 episodes. She is also the author of Inventory Management for Veterinary Professionals and co-founder of Inventory Ally, an innovative inventory management software. Through her work, she has spearheaded initiatives such as Veterinary Inventory Manager Appreciation Day and the Veterinary Inventory Manager of the Year award. As a speaker, coach, and educator, Nicole is dedicated to empowering veterinary teams with the tools they need to thrive.

Emmitt Nantz has been part of the veterinary family for nearly two decades and is driven by a personal mission to make the veterinary domain better. Emmitt spent 12 years working at Banfield, starting out as a single-site hospital manager. Having majored in agricultural business management, he expanded his education to include an MBA, a Black Belt in Six Sigma, and a Project Management Certification.

Emmitt applied these learnings at Banfield and later as a Chief Operating Officer at SmartFlow, where he helped hundreds of practices improve their operations. In pursuit of his passion for workflow optimization, Emmitt honed his expertise in a critical area that often plagues hospitals’ bottom lines – inventory management. He co-founded Inventory Ally, an all-in-one cloud software designed to help veterinary professionals reduce inventory costs, streamline processes, and save time.

Mike Rodgers is Head of Marketing at Digitail, the AI-native, cloud-based practice management platform built for veterinary professionals. He helps clinics achieve better patient outcomes and smoother operations by driving awareness and adoption of Digitail’s all-in-one system. With a background in B2B SaaS and digital marketing, Mike focuses on connecting veterinary teams with tools that reduce admin, improve efficiency, and give more time back to patient care.