Technology and Workforce Strategies for a Successful Veterinary Practice

As the Senior Director of Veterinary Strategy Roo, Dr. Findlaytor oversees the strategy, clinical operations, and leadership of a digital marketplace that connects hospitals with veterinary professionals. With a Doctorate of Veterinary Medicine degree and over 10 years of experience in animal health care and clinical research, he leverages his skills in strategy and program development to create and implement innovative solutions that enhance the quality and accessibility of pet care. His mission is to empower the veterinary community and improve the well-being of animals and their families.

Charlotte brings over a decade of expertise in the veterinary field, excelling as an Advisor, VP, and Founder with a strong focus on business consulting and developing robust veterinary startup business plans. Charlotte founded 2525 Sunset Veterinarians in November of 2021, a full-service veterinary hospital in Houston, Texas. 

Previously heading operations at PetWell Partners, Charlotte is now Vice President of New Markets and Industry Relations at Roo Vet. At Roo, she demonstrated that one size does not fit all in business development. She initiated growth strategies that transformed a Texas-based experiment into a nationwide venture, with Roo.vet now holding significant market shares across 25 cities.

Dawn Lyne is a Registered Veterinary Technician with over two decades of experience in veterinary medicine, education, and consulting. After dedicating 15 years to urgent care, general practice, and internal medicine, Dawn traded her stethoscope for a laptop and embraced the digital heartbeat of the veterinary world. As a workflow consultant at SmartFlow and now as a Practice Workflow Specialist at Digitail, she helped hundreds of veterinary hospitals worldwide optimize their daily routines and champion digital transformation.

Heather Ashcroft is a seasoned veterinary professional, bringing two decades of diverse experience from roles in general practice, urgent care, shelter medicine, and animal welfare. With a passion for storytelling and community, Heather aims to bridge the gap between the needs of veterinary professionals and the emotional narratives of animals and their caregivers.