Who in vet med is suffering from a case of hiring burnout, aka recruitment fatigue 🙋🏻‍♀️ 

Hiring the right talent isn’t just about filling positions—it’s about ensuring continuity of care and fostering a culture of excellence. Let’s not forget maintaining a happy and healthy team morale. But this is easier said than done. So what are the nuts and bolts (there’s an ortho joke for ya) of finding (and keeping!) the right people?

1. Prioritize Quality from the Get-Go

High patient satisfaction scores are a testament to the caliber of the staff within veterinary clinics. A dedication to hiring individuals who possess both a high skill level and a deep passion for animal care can significantly influence the quality of care provided. A comprehensive approach to hiring, focusing on these attributes, contributes to better patient outcomes and higher client satisfaction levels.

  • Implement Competency-Based Interviews -> Focus on specific skills and behaviors that demonstrate the candidate’s ability to provide quality care and their passion for animal welfare.
  • Utilize Work Simulations -> Offer candidates real-life scenarios they might face in the clinic to gauge their practical skills and their ability to empathize and connect with patients and clients.
  • Promote the Clinic’s Values -> Ensure that job postings and interviews clearly communicate the clinic’s culture and values, attracting candidates who share these values.

2. Cultivate a Culture of Longevity

Turnover isn’t just a logistical nightmare – it’s expensive! The American Animal Hospital Association (AAHA) calculates the cost of turnover to be 20% of each employee’s annual salary for workers earning less than $50,000. That comes to an average cost of up to $10,000 to replace a member of your staff.

When hiring, focusing on cultural fit and long-term engagement creates more stable, effective teams. This approach not only enhances the work environment but also significantly impacts the level of care provided to patients.

  • Develop Clear Career Pathways -> Show candidates how they can grow within the clinic, encouraging long-term engagement and reducing turnover.
  • Focus on Cultural Fit -> Use behavioral interview questions to understand how well candidates align with the clinic’s culture and values.
  • Implement Retention Strategies -> Regular check-ins, feedback sessions, and opportunities for professional development can enhance job satisfaction and loyalty.

3. Forge Trust Through Empathy

Building client trust is essential in veterinary practice, empathetic communication is a key component. Findings from the 2021 AVMA Pet Owner Survey, indicate that the most loyal clients value the friendliness of the veterinary team and the overall value and quality of veterinary services more than price or convenience. This emphasizes the significance of overall value in attracting and retaining clients.

Additionally, another AVMA study on how on-site communication skills education increases appointment-specific client satisfaction indicated that specific communication training could lead to increased client visit satisfaction, reinforcing that practical communication skills are crucial for maintaining strong client relationships.

Staff members who can effectively communicate and connect with clients emotionally are invaluable assets, fostering long-term loyalty and trust.

  • Training on Communication Skills -> Offer ongoing training in client communication to help staff develop and maintain solid and empathetic relationships with clients.
  • Recognize and Reward Empathy -> Highlight and reward instances where employees demonstrate exceptional empathy and client service, reinforcing the value of these behaviors.
  • Client Feedback Mechanisms -> Use client surveys and feedback tools to continually assess and improve the client experience.

4. Embrace Growth and Fresh Perspectives

Innovation in veterinary care doesn’t happen in a vacuum. It thrives in environments where ongoing education, open dialogue, and diverse perspectives are encouraged. Identify candidates who are not just looking for a job but are eager to contribute to the evolution of veterinary practices. Their fresh insights and enthusiasm for learning can propel your clinic to the forefront of veterinary excellence. This proactive approach not only enhances patient outcomes but also positions the practice at the forefront of veterinary medicine, ensuring that they can provide the most up-to-date care possible.

  • Encourage Continuing Education -> Provide access to continuing education opportunities, workshops, and seminars to keep staff up-to-date with the latest veterinary practices and technologies.
  • Foster an Environment of Innovation -> Create a culture encouraging staff to share ideas and innovations that could improve patient care or clinic operations.
  • Collaborate with Educational Institutions -> Partner with veterinary schools and educational programs to bring fresh perspectives and new ideas.

5. Champion Employee Well-being

The well-being of veterinary professionals is directly linked to a practice’s success. A study conducted in partnership with Galaxy Vets indicated that veterinary workplaces with effective support systems for staff well-being see significantly lower turnover rates and higher job satisfaction. Creating a work environment that prioritizes the mental and physical health of its employees not only improves the quality of life for those employees but also enhances the overall productivity and efficiency of the clinic.

  • Implement a Wellness Program -> Offer programs focusing on mental health, stress management, and physical well-being.
  • Create a Supportive Work Environment -> Establish a culture where staff feel comfortable discussing their challenges and seeking support.
  • Flexible Scheduling -> Where possible, offer flexible work hours to help employees balance work and personal life, reducing burnout and improving job satisfaction.

Now what?

Incorporating these data-backed strategies into hiring practices enriches the clinic environment and ensures the delivery of top-notch care to patients. Fostering a culture of excellence, empathy, innovation, and well-being within the veterinary clinic benefits the staff and the animals they care for, ensuring a resilient and successful practice.