

Fully Booked 3 Weeks Out: How Elevate Launched a Wellness-First Clinic
Elevate Pet Wellness Center successfully launched in Bend, Oregon at the beginning of 2022. The practice was founded by Abby Willms and Dr. Brooke Jacoby, who met eight years earlier while working together at a small holistic veterinary practice. Their shared passion for integrative veterinary care inspired them to start their own business.
The founders spent approximately eight months preparing to open, during which they selected building materials and design elements while awaiting permits. Community support motivated them throughout the construction process.

Practice Focus and Services
Elevate Pet Wellness Center operates as an integrative veterinary practice emphasizing complete pet health in a tranquil setting. The clinic combines conventional and holistic services with cutting-edge technology. The team prioritizes individualized personal care for each patient and aims to create lasting relationships throughout pets’ life stages.
Software Implementation and Operations
Based on their experience, Willms and Jacoby signed up with Digitail months before opening. The founders focused on “streamlining day-to-day operations,” acquiring “lab integrations,” and establishing “accessible communication” with clients.
Dr. Jacoby became a devoted user of predefined templates, which helped save time during appointments while writing notes and recommendations. The practice’s success was remarkable – within six months, the team doubled in size, and the schedule became fully booked three weeks in advance.
Community Involvement
One recent client noted: “The whole staff provides an incredibly welcoming experience.” The team actively engages with their community through Open Doors events, celebrating with clients and educating them about integrative veterinary practice.
KEY TAKEAWAYS
- Select your software before you open:
Elevate chose Digitail months before the grand opening, giving the team time to build templates, configure workflows, and train before the first patient walked in. - Templates are an efficiency multiplier:
Dr. Jacoby uses predefined templates extensively for patient notes and recommendations, cutting documentation time during appointments. - Community engagement fuels growth:
Open Doors events educate pet parents about integrative care and turn first-time visitors into long-term clients. Technology frees the team to invest time in these relationships