The bond between pet owners and their furry companions has never been stronger. As we head into 2025, this bond is reshaping the veterinary industry, with pet parents expecting more convenient, transparent, and accessible care than ever before. The digital-first world has arrived, and it’s time for veterinary practices to adapt or risk being left behind.
This isn’t about chasing fleeting fads. It’s about understanding a fundamental shift in consumer behavior. Today’s pet owners, raised on the convenience of one-click ordering and instant communication, now demand the same level of service from their veterinary clinic. As highlighted in the TGM Global Pet Care Report 2024, more pet owners are adopting digital tools to enhance their pets’ care and manage their busy lives.
So, what are the key trends your practice needs to master? We’ve distilled the latest industry research into three non-negotiable trends for 2025.
The days of phone-only appointment booking and paper-based records are numbered. In 2025, the client experience is overwhelmingly digital. Pet owners want to manage their pet’s care on their own terms, at any time, from any device.
If your clinic isn’t already offering a client-facing app or online portal, now is the time to make an investment. Digitail provides an all-in-one solution that enables 24/7 online booking, access to pet health records, and seamless communication through the Pet Parent App.
With Digitail’s online booking system, pet parents can schedule appointments whenever they need to, from any device, giving them full control over their pet’s care. The system automatically syncs with the clinic’s schedule, reducing the risk of double-bookings and ensuring that appointments are efficiently managed.
Moreover, Digitail’s Pet Parent App gives pet parents instant access to their pets’ health records, allowing them to easily view and share the information they need.
These tools are no longer a “nice-to-have” — they are the new standard for client engagement. By providing a centralized hub for appointment management, health records, and communication, you can meet these expectations while freeing up your front-desk staff to focus on what matters most: caring for the pets in your clinic.
A great example of how this works in action is Shoreview Veterinary Clinic, which saw a significant boost in client satisfaction after adopting Digitail. By providing clients with a digital hub for booking, records, and communication, they achieved a five-star rating from their customers.
Driven by the demand for convenience and accessibility, telemedicine is rapidly becoming a cornerstone of modern veterinary care. By 2025, virtual vet visits are projected to account for over 30% of all consultations.
Integrating telemedicine into your practice doesn’t have to be complicated. Start by identifying the types of appointments that can be effectively handled remotely.
With Digitail’s Telemedicine Feature, offering remote consultations has never been easier. Pet parents can connect with veterinarians via secure video calls, messaging, or photo sharing, allowing clinics to offer flexible consultation formats that suit their clients’ schedules. This is particularly beneficial for follow-up appointments or minor health concerns, eliminating the need for a stressful in-person visit.
Additionally, Digitail’s secure and integrated communication tools ensure that virtual consultations are just as seamless as in-person visits. Whether through two-way texting, direct chat, or video calls, your team can provide real-time support to clients, making the entire process smooth for both the clinic and the pet parent.
See how Simmons Vet Clinic drove Pet Parent App adoption, significantly increasing client engagement with virtual consultations, in Dr. Chris Simmons’ insights.
The final trend is all about financial convenience and predictability. Just as they do in other areas of their lives, pet owners expect a smooth and modern payment experience.
Implement a modern payment system that offers touchless options. Digitail Secure Payments simplifies the payment process, offering a range of options that make paying easy and seamless. Pet parents can pay via online payment links sent directly to their phones or through saved cards on file, eliminating the need for in-person transactions and speeding up checkout times.
For clinics in the US and Canada, the Buy Now, Pay Later (BNPL) option allows pet parents to split payments into manageable installments, while the clinic still receives full payment upfront.
In addition to simplifying payments, Digitail’s Wellness Plans offer a subscription-based model for routine care, providing pet parents with a predictable, monthly or annual payment for preventive services. These plans encourage proactive care, ensuring that pets stay on track with vaccines, check-ups, and treatments. By offering customizable wellness plans, clinics can build deeper, long-term relationships with pet parents while ensuring steady revenue for their practices.
The message from pet owners is clear: the future of veterinary care is digital, convenient, and client-centric. By embracing these three trends, your practice can not only meet the evolving expectations of your clients but also improve efficiency, build stronger relationships, and ultimately, provide better care for the pets at the heart of it all.
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