Heather Ashcroft

In our rapidly advancing world, the intersection of artificial intelligence (AI) and veterinary medicine is opening up transformative possibilities. At Digitail, we’re at the forefront of this revolution and are thrilled to share our insights with you. Digitail founder and CEO Sebastian Gabor was recently featured as a guest on the Veterinary Innovation Podcast, hosted…

Owning a veterinary clinic, you often juggle business management and superior customer service. Undeniably, one essential concept that might feel daunting is ‘client segmentation.’ You might be asking, “Why should I understand marketing principles?“ The reason is compelling. Really understanding your clients and their value is instrumental in augmenting client satisfaction and clinic profitability. Let’s unravel…

Just a week after the unforgettable weekend at the American Veterinary Medical Association convention, we still find ourselves fuelled by the energy and insights it offers. Our interactions with the best minds in the industry revealed an enlightening vision of a seamless Practice Management System (PIMS), one that can truly transform the lives of veterinary professionals….

As dedicated veterinary professionals, you know the secret sauce to a thriving practice is keeping your clients happy and loyal. But how do we make sure clients keep coming back while also attracting new ones? In this comprehensive guide, we’ll share eight tried-and-true strategies to turn first-time clients into lifelong patrons and keep your vet…

Artificial Intelligence (AI) might seem like a modern marvel, but its roots date back to the 1950s when Alan Turing first posed the question: “Can machines think?” Since then, we’ve been on a journey to answer that question. The early days of AI were ruled by “if-then” rules, akin to a game of chess with…

As a veterinary practitioner, you’re probably used to dealing with animals that don’t say much. However, when it comes to clients, communication is key. By adding value to your veterinary practice with the help of client communication tools you can improve retention, satisfaction, and even your bottom line. Here are 10 ways to do just…

You’ve worked hard to build your vet clinic, and you clearly have a passion for helping our furry friends. But to ensure your clinic continues to thrive, it’s important to keep a close eye on your performance. That’s where OKRs (Objectives and Key Results) come into play. Let’s dive into which ones you should focus…

Let’s face it – change, especially when it comes to new software, can be intimidating. But worry not! Digitail can revolutionize your vet clinic’s operations with a seamless, stress-free experience. In this blog post, we’ll explore how Digitail eliminates common concerns and streamlines your practice, making the transition to our cutting-edge software as smooth as…