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Heather Ashcroft

Author

From “Cloudy” to Clear: A New Era of Veterinary AI

Artificial Intelligence (AI) is no longer a distant concept reserved for the future—it’s here, and it’s shaping veterinary medicine in ways that are both exciting and transformative. From improving client communication to aiding in diagnostic accuracy, AI is becoming a valuable tool that is being embraced in veterinary practices around the world. But, like any…
Heather Ashcroft
Heather Ashcroft
 •  9 min read

Optimize Your Veterinary Clinic Operations with Digitail’s Reporting Tools

Running a Smooth, Low(er)-Stress Veterinary Clinic Every clinic has those days. You’re behind before you even open, the waiting room is already full, and of course, you’re almost out of the one product everyone suddenly needs. It doesn’t have to feel like this every day. You’ve got enough on your plate. Managing the ins and…
Heather Ashcroft
Heather Ashcroft
 •  7 min read

Southern Trail Animal Clinic’s Journey to Exceptional Patient Care with Digitail

From ER Fatigue to Community-Focused Care Dr. Jose Fernandez and Dr. Mike Eaves spent years working in emergency veterinary medicine. Long shifts, unpredictable caseloads, and limited time with pet parents left them craving a change. They envisioned a practice where relationships mattered and preventive care was the priority. In June 2023, their dream became Southern…
Heather Ashcroft
Heather Ashcroft
 •  7 min read

Making Sense of Your Vet Clinic’s Finances with Digitail’s Reports

Let’s be honest—most of us didn’t get into veterinary medicine because we love accounting. But running a clinic means keeping a close eye on your finances, and the difference between “doing okay” and “actually thriving” is knowing exactly where your money is coming from (and where it’s going). That’s where Digitail’s financial reports come in….
Heather Ashcroft
Heather Ashcroft
 •  5 min read

Transforming Your Vet Practice with Data: Beyond the Spreadsheets

Ever watched your reception team scramble on an unexpectedly busy Monday morning? Or winced at throwing away expired medications you ordered in bulk? We’ve all been there. Running a veterinary practice is more than patient care; it’s also about making smart decisions that keep your team sane and your business thriving. Let’s talk about how…
Heather Ashcroft
Heather Ashcroft
 •  7 min read

🌟 Meet the Team: The People Behind the Platform 🌟

Vet med isn’t just a job, it’s a calling. It’s long hours, late nights, and a deep commitment to both animals and the people who love them. At Digitail, our team understands this firsthand because we’ve lived it. Now, we’re using that experience to help veterinary professionals work smarter, support their teams, and reclaim the…
Heather Ashcroft
Heather Ashcroft
 •  6 min read

How Simmons Vet Clinic Drives Pet Parent App Adoption: Insights from Dr. Chris Simmons

Getting clients to adopt a pet parent app can be a challenge, but when done right, the benefits are clear. At Simmons Vet Clinic, 62% of pet parents are using the Digitail pet parent app, with 1 out of every 4 appointments scheduled through it. To understand how clinics can successfully integrate technology into their…
Heather Ashcroft
Heather Ashcroft
 •  5 min read

From Day One to Five Stars: Shoreview Veterinary’s Journey with Digitail

Nestled in the heart of Toronto’s Beach and Bluffs community, Shoreview Veterinary is quickly making a name for itself. Founded by Dr. Nigel Skinner and his partner Tracy, this clinic is as innovative as it is compassionate. With over 20 years of experience and a reputation for groundbreaking work, including being Toronto’s first vet to…
Heather Ashcroft
Heather Ashcroft
 •  5 min read
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